The goal of developing the “eubee original” mark and certification system is to ensure that high-quality honey produced by EU beekeepers reaches European customers under total control, through a single intermediary – a controlled packer.

This ensures a reliable channel for consumers to acquire genuine, consumer-packaged honey that preserves its natural qualities and originates directly from beekeepers. Simultaneously, the system facilitates EU beekeepers and reputable packers in accessing the market.

Many EU beekeepers face the necessity of selling their honey in bulk due to insufficient demand in their localities for direct consumer sales. These beekeepers are currently experiencing a crisis due to the inundation of the market with inexpensive counterfeit honey. The system supports packers committed to exclusively packaging batches of honey directly sourced from beekeepers, enabling them to enter the market. In doing so, it creates opportunities for beekeepers engaged in bulk sales to.